Boyce Products Ltd

Nintendo Wii™ Sports Resort Product Roll-Out Event, Times Square, New York

To focus attention on this highly anticipated event in the heart of New York’s bustling Times Square, Boyce Products combined 60 tons of sand, 16’ high palm trees, cabanas, display modules, and colorful 3D signage to create an exciting beach resort environment that resembles Wuhu Island, that imaginary getaway where Wii players find so many activities that there’s never a dull moment.

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